News
Finsure Raises Marketing Profile April 24th 2006
As part of its ongoing commitment to raising its profile in the Premium Finance market, Finsure, the premium finance subsidiary of NIG and part of The Royal Bank of Scotland Group, is pleased to announce the appointment of Linda Lo Castro, as its new Marketing Manager.
Linda holds a BSc in Business Studies and has an established background in the insurance industry, having previously worked as a Senior Marketing Executive for NIG. She is currently studying towards the Institute of Direct Marketing Diploma.
In her new role, Linda will be responsible for developing Finsure’s brand and marketing strategy, corporate hospitality and market research projects. One of her key objectives will be raising Finsure’s profile and promoting its products and services to brokers.
Commenting on the new appointment, Nick Elliman, Head of Business Development, said: “I am delighted to welcome Linda to the team. She has an excellent track record in the industry and a thorough knowledge of the market. She will play a pivotal role not only in promoting Finsure to our brokers but in helping them to promote Finsure to our customers.”
